“The Golden Rule”

(Selected excerpts from the Augusta Chronicle insert, November 2005)

Most businesses normally follow the lead of the top executive as far as the personality and image of that company. That is very evident at Augusta Mitsubishi and Saturn of Augusta from everyone you meet at the dealerships located at 1768 and 1770 Gordon Highway.

General Manager, Mark Boyd, has a very straightforward way of doing business that follows the Golden Rule; do unto others, as you would have them do unto you. The entire staff buys into this honest, ethical philosophy and it’s a refreshing change from many businesses who are involved in the “get ahead by any means possible” style of doing business. “Our basic philosophy of doing business is the two G’s and the two P’s…God and the Golden Rule combined with personnel and pom-poms.” God and the Golden Rule are self explanatory according to Boyd and the two P’s are “hire the right personnel and cheer them on. It’s the way we treat our employees internally and our customers that makes us successful.”

In an era when corporate scandals and unethical business practices are rampant in America, Augusta Mitsubishi and Saturn of Augusta proudly proclaim their Christian values and desire to give the customer complete satisfaction and respect while doing business with them.

A word from the General Manager:

“We don’t teach automotive sales to our sales people, we teach relationship sales. Nobody wants to be sold anything, they want help with their purchase. You are not going to trick today’s public, and our reputation is not worth one deal. If you are not satisfied, see a manager or myself. We will not hide. We don’t just talk the talk and we’re not just rhetoric. Your complete satisfaction is our goal!”

-Mark Boyd